Rose

You all know that my biz name is jericas jewelry, not Jerica's Jewelry, right? It's a word, not a name. Not a name. Not a name. And if it WERE a name, I'd know it was a possessive and that it needed the apostophe, right? It may not have been a smart name choice, but I can't change that now. All I know is that I have never once, not a single time, added an apostrophe, and yet everyone adds one for me, like I'm some kind of idiot.